Here are 10 helpful things we learned for a daring Social Media Break:
1) Social Media platforms change fast!
- This where you can create highlights out of groups of stories you’ve shared. When you create a highlight it lives under your profile beneath your bio. Here you can feature stories, images or videos that you’ve already posted. Then, you can choose the cover image (important to choose the right one to draw people in!) and name it accordingly!
- before, your Instagram stories disappeared within 24 hours. Now they save in private to your archive.
- This feature can be valuable depending on how you use it. If you are hosting a Q&A you can encourage interested viewers to request to join to come on and ask their question live.
- Instagram has made direct messaging more fun with the ability to remix photos. You can reply to your friend’s image, add it as a sticker to your own picture and resize it, draw on it, and more.
2) Social media for us is about a genuine interaction and building relationships.
3) Scheduling tools are essential
4) We were MORE productive
- we don’t have notifications turned on our devices
- we have turned off all the email notifications that are on by default
- we have set time blocks in a day when we check inboxes and engage
- we (usually) plan content at least a month in advance
- we’ve blocked our private newsfeed for Facebook on the desktop. This ensures we won’t get drawn into watching endless puppy videos!
- we don’t have social media pages open on our desktop tabs to draw our focus away.
5) If you want social media to succeed for you then you need to have a plan.
6) You need to get ahead of your schedule, like really ahead!
7) We’re right not to focus on social media as our only marketing channel
- we delivered some workshops on social media
- we took part in networking events
- people came to us as referrals
- we still sent out targeted emails.