Social media has become a powerful force in terms of traffic and revenue. When implemented and executed properly, a good social media marketing strategy can uplift a brand and make all the difference between an obscure small business and burgeoning start-up.
If 2016 is the year you set some lofty social media goals and you’ve already taken the steps to develop some wonderful content worth sharing, this guide developed by StartABlog123 will help you harness the power of the top social media platforms, including Facebook, Twitter, Pinterest, LinkedIn, and Google+.
The graphic below does a great job of detailing the best times and days to post on each site, the ideal number of updates per day per site, engagement statistics (e.g. best time to get shares vs click-throughs), and image sizing so your profiles and updates are optimized.
However, it is very important to remember that these figures are based on averages across multiple industries, demographics, and time zones. As a social media marketer, you will want to use this information as a guideline in concert with a social media scheduling tool, yet constantly be testing and reviewing your metrics.