Social Media

The age of the internet has afforded us an incredible amount connectivity. We can reach thousands, if not millions of people now through something as simple as social media. Marketing used to mean ad space in the local newspaper, but today it encompasses a variety of tactics, platforms, and strategies to reach and attract new customers. Platforms like Facebook,…

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We have often recommended in the past to make full use of  Social Media Visuals.  In fact, all platforms are becoming more image-centric.  The reason being is we connect emotionally to images more than video, audio or text. People make decisions and take action quickly when prompted by images, rather than by reading a lot of…

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How to optimise your images for SEO

Any business that has invested in a website will have likely spent some time some time finding out about Search Engine Optimisation (SEO) and how carefully crafting your content with good keywords can help your site to achieve better rankings in search engine results. A basic understanding of SEO principles is essential to building a successful online…

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Canva is a tool that makes design simple for everyone.  You can create designs for a whole range of uses.  At Purple Dog we think it’s a great tool in particular for creating social media images for posting across your platforms; particularly if you can’t afford a traditional graphic design tool like Photoshop. Social Media…

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image speed on your website and how to improve it

Online marketing is full of jargon and acronyms – even when it comes to images there is more than one type. Do you know the difference between a JPG, GIF and PNG file? The different file types offer different qualities.   Some offer better quality but take up more space and take longer to load,…

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