If you’ve been using social media for business for awhile, do you know what works on social media? Have you learnt which content, timing, and frequency is right for you? It helps to have a sense of which social media stats to look for, where to look for them, and how to assess their success.
Find your analytics reporting area
Each social network has some form on reporting. For example on your Facebook page you can discover your performance statistics by clicking on the “insights” tab.
On twitter, you can find your statistics at https://analytics.twitter.com
What’s good for a social media post?
If you’ve looked at your stats you can see how many clicks or retweets a post has received. But is it good? Is it average? Is it bad?
Here’s a 3 step way to work out what is good for your business:
Set a benchmark
Try something new
1. Set a benchmark. After 2 weeks to 4 weeks of sharing to social media go back through your stats. Find the average number of clicks, shares, likes, and comments per post. This’ll be your benchmark going forward. You can come back and update this number at any time as your following and influence grows.
2. Test something new. If you’ve been posting lots of text updates try using image posts. You could try experimenting with capitialisation of text in updates. Try something different to what you’ve been doing.
3. Did it work? Check the stats from your test versus the stats of your benchmark. If your test performed well, then you can put in place the changes into your regular strategy. Once your test is over, test something new!