If you’ve been using social media for business for awhile, do you know what works on social media?  Have you learnt which content, timing, and frequency is right for you? It helps to have a sense of which social media stats to look for, where to look for them, and how to assess their success.

What works on social media?

Find your analytics reporting area

Each social network has some form on reporting.  For example on your Facebook page you can discover your performance statistics by clicking on the “insights” tab.

facebook insights

On twitter, you can find your statistics at https://analytics.twitter.com 

What’s good for a social media post?

If you’ve looked at your stats you can see how many clicks or retweets a post has received.  But is it good? Is it average? Is it bad?

Here’s a 3 step way to work out what is good for your business:

  1. Set a benchmark

  2. Try something new

  3. Analyse performance

1.  Set a benchmark. After 2 weeks to 4 weeks of sharing to social media go back through your stats.  Find the average number of clicks, shares, likes, and comments per post. This’ll be your benchmark going forward. You can come back and update this number at any time as your following and influence grows.

2.  Test something new.   If you’ve been posting lots of text updates try using image posts.  You could try experimenting with capitialisation of text in updates.  Try something different to what you’ve been doing.

3.  Did it work? Check the stats from your test versus the stats of your benchmark. If your test performed well, then you can put in place the changes into your regular strategy.  Once your test is over, test something new!

We produce monthly reports for all our clients on social media management packages.  If you’d like to find out more about our social media management contact us today.

Set a benchmark - Try something new - Analyse

About Rebecca

Rebecca is passionate about helping others choose the right options for promoting their business or club online. Her constantly curious and problem solving nature make her able to learn new skills quickly. Yet as a qualified Secondary School teacher make her empathetic and able to pass on these skills to empower others trying to find their way in the online world.